xTheRomanEmpire x Mox Roasters
xTheRomanEmpire started making TikToks in the middle of the pandemic, when people needed to smile the most. He started with goofy videos about alopecia, the autoimmune condition which made him lose his hair; then he became a viral meme on TikTok as the “PUEBES GUY,” skyrocketing from 300,000 followers to over 2,000,000. Over the course of the past two years, his comedic videos have accrued over 10,000,000 followers across TikTok, YouTube, Snapchat, and Instagram. He also mentors people with the same autoimmune condition as he has through his organization The Naked Confidence Campaign, helping those with alopecia to be comfortable and confident in their own skin.